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De-risking Ideas: Principled Podcast

In the premiere episode of Principled, Cisco Podcast Network’s new series highlights Jehan Cowan and her everyday story about building products at speed.

“We can continue to build new features or integrations,” says Duo Security Senior Lead Product Designer Jehan Cowan, “but without adoption, all of that effort goes by the wayside. So there’s a lot of focus and attention on ensuring that we drive value through to the customers. How I see it, adoption is the ultimate success metric of effective security and product love.”

In the premiere episode of Principled, Cisco Podcast Network’s new series highlighting everyday stories about building products, Jehan talks about the innate ability of designers to turn ambiguity into clarity by visualizing progressing ideas. This process ‘de-risks’ ideas and helps a business make better decisions about which ideas to pursue with minimal investment of time and resources. The designer’s craft, Jehan says, can help paint a strategic roadmap with a clear path forward. However, designers must be ok with putting forth something that is wrong, as sometimes it’s the best way to move forward.

Listen to Jehan’s complete conversation (13 minutes) on Spotify, Apple Podcast, Audible, and Soundcloud, where you’ll also find other Principled podcasts and can access episode transcripts.