Product managers (PMs) are the most critical audiences for design research while also being the hardest to convince and the source of many researchers’ frustrations and heartaches. Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored and building empathy.
Dr. Lindsey Wallace shares in her UX Magazine article how to navigate the design research and product management relation through some practices, questions, and setting baseline expectations.
Read the full article: How To Research So PMs Will Listen
