Personas — Training Wheels

Thought Leadership
Published 10.19.2022
  • Dr. Lindsey Wallace,
    Director of Design Research and Strategy, Security Experience

Organizations utilize personas to build capacity for the people we imagine use and interact with their products. While recognizing the drawbacks of personas, this UX Magazine article navigates the importance of this critical tool to an essential tool to begin to value them enough to bring their success or failure into designers’ decision-making.

Read the full article: Personas — Training Wheels

Topic
Research Methods, Security Design
Author
Dr. Lindsey Wallace is the Director of Design Research and Strategy for the Cloud Network Security team. She is an ethnographer, anthropologist, and strong believer in making products and organizations more human-centered. She has a PhD in Anthropology from UNC Chapel Hill. Lindsey currently lives in Seattle, Washington with her family including her husband, two children, and two black cats.
/lindseymwallace
Recent Articles